First of all, congratulations on starting a business. Surely one of the first steps to start a business is to design its logo. A logo that is recognizable, simple and different from competitors.
In this article, I am not trying to teach you logo design techniques, but I am trying to tell you how you, as a manager, can have a perfect logo for your new business. I have summarized these principles in a few sections so that you can easily follow them:
Step 1: Draw your brand identity
By brand identity, I do not mean visual identity. Rather, I want you to specify what other goal you are pursuing besides earning money. Who is your audience? What sets you apart from your competitors? What words and attributes describe your brand? When you answer these questions correctly, you can reach a correct understanding of your brand and move to the next step.
Step 2: Check the others’ logos
Look at the logos of competitors and other businesses. Find out what makes them a good logo. Try to save some of them for yourself. Write down the features that you think of each. Consider that you should not copy or resemble them. Your brand is more special than theirs!
Step 3: Choose the style you want
Each business chooses a style for itself according to its characteristics. Next, I will try to explain each style:
Different styles in logo design
Iconic: This category of logos is very simple and memorable and can be easily recognized. Like the Apple logo
Logotype (Wordmark): The entire name of the company is used as a logo. Like Google.
Lettermark: The first letter or several letters are used to design the logo. Like IBM or FIFA.
Abstract: Shapes and symbols are used for logo design. Like Nike
Mascot: In this method, a person or animal is used as a symbol or logo of a business.
Step 4: Pick up the pencil
Use different shapes, colors and fonts to design a logo. Show the logos to several people and ask for their opinion, but in the end, you are the final decision maker.
Step 5: choosing the right font
Each font has its own unique characteristics. The fonts you use should match the characteristics of your brand. If you have a serious brand, you can’t use fancy fonts.
Step 6: choosing the right color
Colors give life to your brand. If you don’t choose your brand color correctly, it can give your customers the wrong feeling. Try to finally use 3 main colors. You can read “how to choose a color palette for your brand“.
Step 7: the final file
The logo must be in vector form. You can use Adobe Illustrator or Corel software to design your logo. It is better to give your design to a graphic designer to vectorize it for you.
Step 8: Use your logo.
Try to use the logo in all parts of your visual identity. New businesses need to be recognized and what better than their logo.
I hope you have used this tutorial and can design a logo for your new business. You can use the services of Hooraphic Studio for brand design and logo design and have your own logo.
