If you are planning to start a new startup and want to know how to formulate a strategy for a startup, stay with me. In this article, I will try to show you a road map that you can follow to make a strategy for a business or startup.
1- Define your brand identity
Take a pen and paper and write on it what is your goal of starting this startup or business (except to make money). What things are more valuable to you and give direction to your work? Determine who your brand is targeting. You should also prepare a list of your Unique Value Proposition (UVP) and specify in that list what makes you different from other competitors.
2- Research and analyze
You should research three things. First, analyze your competitors and identify the strengths and weaknesses of each. Then see the market and understand what your customers’ needs, interests and problems are. Finally, go to the customers and ask them more in-depth questions. Find out how you can help them faster and easier.
3- Specify the brand messaging
The brand message includes factors such as the way of speaking and the tone. Determine how the tone of your startup brand should be, and what message should be conveyed when communicating with customers. Try to choose a slogan for your brand. Your slogan should be simple and memorable and should be consistent with your brand values.
4- Design the visual identity of the startup brand
I have already talked about the design of the visual identity of the brand. The visual identity of a startup includes a logo, color palette, typography and Imagery. Try to get help from an expert to design your visual identity. Designing a good logo gives your business and startup a more professional look.
5- Design a guidebook for your brand
Inside this guide, you should specify how to use the logo, colors, fonts, photos and other visual elements. Also, make sure that these principles are applied equally everywhere.
6- Introduce your brand
In the sixth step of creating a startup brand strategy, you should introduce your brand to your target audience. You can attract the opinion of your audience by using marketing channels (such as virtual networks, content creation and advertising). Make sure you use the brand manual correctly at this point.
7- Monitor and measure the strategy
See how much you have been able to penetrate the mind of the audience, is your startup brand imprinted in the mind of the audience as you wanted? Talk to your customers and change your strategy if it needs to change.
I hope that this article was able to help you and that you advance your startup or business brand strategy well. Try to pay for good design. The cost of the design itself will return over time, but the damage of a bad design may be irreparable.
Hooraphic Studio is ready to help you design your brand’s visual identity. Just Contact us.
