As you know, colours can evoke our emotions, and since evoking emotions is one of the things we do in branding, having the right colour palette is very important to create a strong brand identity. Colours help customers understand your brand better. Colors also increase the impact of your brand. Choosing a colour palette is very important for a brand, and I try to teach you how to choose a unique colour palette in a step-by-step guide.
1- Define your brand identity
- Identify core brand values: What is your brand based on? What are your principles and ideals?
- What is your brand’s personality: Imagine that your brand was a human being. How would you describe this person?
- Choose your audience: Try to determine that you are targeting a spectrum of society. What is the age range of your audience?
2- Research and get inspired
- Colleagues’ colour palette: In every market and industry, a series of colours are used more often. You can use these colours but consider being different when choosing a colour palette for your brand.
- Competitors’ Color Palette: Analyze your competitors and see how you can choose a specific and better colour.
- Read about the psychology of colours: find out which colours match your brand.
- Use images: Check out promotional photos or banners and see which color combination is most attractive for your brand.
3- Choose the color palette
Each color palette consists of four colors: primary color, secondary color, accent color, and neutral colors.
- Main brand color: the dominant color and the color that represents your identity. You should be most careful in choosing this color.
- Second Brand Color: This color complements your primary color. To choose this color, try to read about color theory.
- The accent color of the brand: This color is used to make the previous two colors better visible.
- Neutral color: These colors are used to create a balance between the text and the background.
4- Test the color palette
- Consider everyone: see if your color palette is suitable for colourblind people and has enough contrast.
- Digital and print: Your brand’s color palette should be displayed well both on the monitor and in print. Test your palette in different formats.
- Consistency: Your color palette should be the same everywhere (from website to business card). See if your brand’s color palette has the same results.
5- Color palette selection tools for the brand
- Palette maker sites: There are many sites that you can use to choose a palette. Just search for “online color palette generator”.
- Experts: Get help from experts. Hooraphic Design Studio will help you choose a unique palette for your brand. Just call us.
Important points in choosing colour palette
- Choose between 3 and 5 colors.
- Combine colors.
- Ask other people’s opinion about your color.
I hope this article was useful for you. Choosing a color palette is one of the most important steps in branding. You can easily have a unique color palette by following the mentioned steps. you can read our other articles here
