How to design a good logo

Designing a good logo is very important to creating a strong brand identity. It doesn’t matter if you are a graphic designer or a business owner, you can design a professional and special logo by using the roadmap for designing a good logo that I specify for you.

1- Get to know your brand better:

To better understand your brand, ask yourself (or the brand owner) these questions:

• What is the foundation of your brand: What are your brand values, missions and vision?
• What sets you apart from your competitors?
• Who is your target audience: who would you like to attract with this logo?

2- Know the principles of design:

• Simplicity: Consider a simple, clear and uncomplicated design for your logo as much as possible. This makes your logo easier to recognize.
• Versatility: A good logo is one that works well in different sizes, formats and colours like black and white.
• Memorable: Choose elements that are memorable and easily differentiate you from the competition. For example, don’t use a cup for the cafe logo!
• Communication: The logo should convey the personality of your brand well.
• Time: A good logo should be able to preserve its characteristics over time and not go out of fashion.

3- Brainstorm and research:

• Check out the competitors: See what your competitors’ logos have good and bad points.
• Get inspired: Use sites like Pinterest and Behance for inspiration.
• Have multiple designs: Play with shapes, icons, fonts, and colors to get the combination you want.

In these three steps we have designed the logo, now it’s time to implement and check it.

4- Implementation and modification

• See if the logo represents the meaning of your brand well or not.
• Talk to different people and get feedback from them.
• Use feedback to refine your logo.

5- Design technical considerations

• Your logo should be in vector form: vector designs do not lose their quality by increasing the size. They can also be used to make stamps or signs.
• Choosing a logo color: Colors evoke different emotions, so you should use colors that match your brand.
• Font selection: Fonts, like colors, have a sense and should match the brand’s characteristics.
• Negative space in your logo: Try using negative space in your logo design to make it more impactful.

Final remarks

• If you do not have enough expertise in logo design, try to get help from a professional. Hooraphic Studio can design your logo in the best possible way. Just Contact us.
• Register your logo so that no one can use it.

A logo can become the biggest asset of your brand. See the logo as an investment. By following the roadmap for designing a good logo, you can have a good and standard logo that communicates with your audience easily.