How to develop a brand narative

Obviously, a good brand story would strike a chord with your audience. Here’s a step-by-step approach toward building a relatable story of your brand and showing how to develop a brand narrative: 1. Laying Your Story Foundation: • Brand essence: What does your brand stand for? State your core values, mission, and USP.• Target audience: Who are your desired listeners for this story? What resonates with them?• Brand personality: As a person, how will you describe your brand? What’s your tone of voice?• One-of-a-kind challenges/obstacles: What obstacles have you overcome to build your brand?• […]