In this article, I intend to introduce you to the nature of the brand. Defining the nature of the brand is one of the most important steps that you as a business owner should take. Brand essence shows the core of your brand to your audience. It also makes you stand out from your competitors. I will show you how to recognize and define the essence of your brand.
1- Look inside yourself
In the first step, it is better to take a paper and a pen and write the answers to these questions. Why did you build this brand in the first place? What motivates you to keep going? What problems are you trying to solve? What principles do you adhere to? What are the red flags of your brand?
Then identify your ideal customer. What kind of people would you like to be your customers? What are their needs, values and wishes? Next, write what makes you different from other competitors and makes you more special. Why can’t the customer choose an alternative for you?
2- Research
Now look at the brand you have and see if you are on the right track or not. Look at your logo, website and marketing methods. See if they send the message you wanted to send. Ask your customers to give their opinions about your brand. Study your competitors and find their strengths and weaknesses.
Check your brand and see what you have achieved so far and what has happened that matches the nature of your brand. Identify them and try to repeat them.
3- Cut and sew
Through brainstorming and mind mapping, write down all the words and phrases that correctly define the essence of your brand. Pay attention to the fields that were the same in part 1 and 2. See which of these threads are more important and define the nature of your brand correctly.
Take these threads and use them to make a statement! Your statement should be a short sentence that is easily remembered and represents your brand identity.
4- Test and modify
Show the statement that defines the essence of your brand to others and get their feedback. See if this event statement reflects the essence of your brand. If you find a problem in the statement, be sure to correct it to make sure you have a clear and effective statement.
Additional tips
I will share with you a series of tips based on my experiences so that you can better define the essence of your brand. First, don’t try to imitate someone. In branding, the priority is to be special. Second, focus on conveying the feeling to communicate better with your audience, and finally, pay attention not to be too strict and keep everything as simple as possible.
I hope this article has helped you understand the definition of brand essence. Hooraphic Studio team is at your service to do it for you in the most professional way possible if you need brand design, logo design, website design, etc.
