Client: Hirad
Services: Logo design
Industry: Financial Counsulting
Design Inspiration:
In the design of the Hirad company logo, the letter H is used as a negative space between two arrows. These arrows show market trends and progress. The chosen color is yellow and black, which is consistent with the archetype of the brand.
Symbolism and Design Choices:
Technical Specifications:
This logo was designed with Illustrator software and delivered to the customer in AI, SVG, PDF, JPG and PNG formats. For responsive logo modes, designs are provided to the customer so that they can easily use the logo anywhere.
Design Process and Approach:
First, a questionnaire was presented to the customer so that we understand the characteristics of the brand, target audience and business goals. Using these questions, we were able to present several designs to the client and they chose this logo among these designs.
Color Pallet:
L
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